Project Size: $3 Million
Problem: Stalled projects resulting from customers forced to choose between investing in competing priorities
Solution: Custom finance options that allow customers to think bigger and address multiple needs at once
Most companies are forced by budgetary considerations to pick and choose among competing needs to update facilities and equipment. For example, a manufacturer’s banking industry customer recently had to prioritize furnishing offices in multiple locations over acting on needed technology updates.
When the manufacturer approached us for a financing plan for the $1.5 million-dollar furniture project, we didn’t just draw up the paperwork. We looked deeper and asked questions to get a better understanding of the customer’s needs. Once we discovered that the customer was delaying technology updates in favor of office furniture, we came up with a flexible, affordable alternative that allowed the customer to think bigger.
With a budget doubled from $1.5 million to $3 million, the manufacturer’s customer was able to tackle furniture and technology update projects at the same time. As a result, the furniture manufacturer not only got the sale, but also built a stronger relationship with the customer by proposing a solution to a wider set of problems. Just as importantly, technology makers that would otherwise have waited in line to make a sale of their own benefited from financing that allowed the customer to accelerate its update plans.