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In early 2023, a Northeast U.S. technology seller was seeing more demand for bundled and as-a-service offerings. But despite nearly 75% recurring revenue growth in less than two years, with quote volumes rising and margins improving, most sales leaders reported an inconsistent appetite for these offerings.
It didn’t make sense. So leadership spent time with their CRM system and booked deal activity and discovered some interesting takeaways:
Using the insights found in its data, the technology seller took a few key steps to power stronger, more consistent growth:
12 months later, the technology seller’s numbers showed the success of an approach driven by data and fueled with creative thinking:
Looking for technology revenue growth? LEAF can help.
You might just have the secret to breakthrough growth waiting for you in your own data. Layer in some creativity, focus, and flexible financing, and the path to more recurring revenue may be easier than you think.