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In late 2018, two general surgeons had their fill of challenges within the hospital system. Scheduling problems, facility weaknesses, growing patient dissatisfaction, and escalating staff disruptions led to more of the procedures they once handled being referred out. It wasn’t only an operational problem but a financial problem as well. Eventually, they branched out, borrowed, and started their own ambulatory surgery center just outside of Denver.
Six months later, their business was booming. They were flush with patients, had a pulsating referral pipeline with no end in sight, and attained income levels they never imagined. But then they discovered that growth, when achieved quickly and without infrastructure or planning, was an entirely new kind of problem. The surgeons became overscheduled, their staff overworked, their patients became annoyed, and their leased facility was beyond its capacity. By the end of 2019, they were facing a drop in revenue. As quickly as they had emerged, their center was now in decline.
After a much-needed weekend off-site with key staff, they were confident they had the right team, relationships, and general location to be massively successful. But what they didn’t have was a plan to scale growth successfully. So, that’s what they went to work on. By year-end 2022, the center had grown by 400% with over 200 employees, 22 partner physicians, and 3 locations.
It was all because of their innovative growth plan. Here’s how they transformed their business:
“It was really a simple plan with common sense elements. We felt by addressing people, technology infrastructure, relationships, and financing, we could solve almost all the core business problems we faced upon starting. No one element could be withdrawn without severely impacting our ability to be successful.”
– CEO and Founder, Rocky Mountain Area ASC
For decades, LEAF has helped healthcare providers with the creative financing to adapt to changing care environments and stay on the cutting edge of technology.