Strategy

Blog Post

Is the Customer Always Right?

August 15, 2019
Read Time: 2 MIN 15 SEC

You’ve heard the old adage that the ‘customer is always right.’ And the thing is…they’re not. Office equipment buyers will...

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Blog Post

Now’s the Time to Get Your Business Ready for Summer

June 10, 2019
Read Time: 3 MIN 00 SEC

Ah, springtime. Sun, showers, the promise of May flowers. Birds chorusing until they’re hoarse, peacoats and polo shirts on the...

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Expert Insight

The Imaging Channel: February Virtual Panel on Sales and Marketing

February 21, 2019
Read Time: 12 MIN 00 SEC

What are best practices for 2019 marketing and sales? LEAF’s Michelle Speranza and other leaders share their insights.

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Blog Post

Who’s in Charge of Your Day?

August 22, 2018
Read Time: 2 min 30 sec

How do you begin your day? If you’re like a lot of dealers, you wake to a smartphone alarm at...

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Blog Post

10 Ways to Increase Business Fault Tolerance

February 28, 2017
Read Time: 1 min 00 sec

In business, it’s not a question of if things will go wrong, but when (and how much). That’s why flexibility...

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Blog Post

10 Ways to Get More From a Trade Show Appearance

April 5, 2016
Read Time: 1 min 30 sec

What’s your take on trade shows? Some dealers think they’re a waste and avoid them entirely. Others question the value...

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Blog Post

How to Ride the Cash Flow Waves

June 9, 2015
Read Time: 1 min 30 sec

The long, warm days of summer—though ideal for selling ice cream, elephant ears and roller coaster rides—can be tepid in...

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Blog Post

How Much Should You Spend on Marketing?

May 28, 2015
Read Time: 2 min 30 sec

When businesses start, marketing is a primary activity. Then you get busy, which of course is the whole point and...

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Blog Post

Tapping Into the Real Power of Financing

May 21, 2015
Read Time: 2 min 00 sec

If dealers are using financing solely as a way for customers to pay, they’re not tapping into the full potential...

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Blog Post

How to Cure Almost Spent Enough Syndrome

March 13, 2015
Read Time: 2 min 45 sec

Have you ever spent almost enough? Not what you should have spent to get what you needed, but almost enough to get...

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