If you make your equipment easier to pay for, more people will buy it.
The previous sentence is not a famous quote. It’s not a parable or the end of a tale spun by some unrealistic self-help book. It’s a
The competitive environment for manufacturers, vendors and dealers is increasingly intense. As such, companies are seeing more and more pressure on pricing and risk.
In every challenge, though, there is opportunity. Innovative thinkers are bringing new approaches to the market.