Marketing Strategy
Are Marketing and Sales on the Same Page?
July 24, 2018
Read Time: 3 MIN 00 SEC
LEAF’s Michelle Speranza discusses aligning marketing and sales teams to drive revenue and position brands for long-term success.
LEAF Launches Redesigned Corporate Website
April 10, 2017
Philadelphia, PA, April 11, 2017– LEAF Commercial Capital, Inc. (“LEAF”), a leading U.S. equipment leasing and finance company, today announced...
Should You Upgrade to Digital Signage?
August 18, 2016
Read Time: 3 min 00 sec
If you don’t already use digital signage in your business, you’ve probably thought about it. Then you checked the cost...
10 Ways to Get More From a Trade Show Appearance
April 10, 2016
Read Time: 1 MIN 30 SEC
What’s your take on trade shows? Some dealers think they’re a waste and avoid them entirely. Others question the value...
10 Ways to Get More From a Trade Show Appearance
April 5, 2016
Read Time: 1 min 30 sec
What’s your take on trade shows? Some dealers think they’re a waste and avoid them entirely. Others question the value...
Best Sales Promo Ever! Seven Tips for Pulling It Off
October 23, 2015
Read Time: 1 min 45 sec
*This post has been updated as of August 2016* Looking to boost sales this quarter? Why not run a financing...
Why Dealer Websites Need to Promote Financing
October 7, 2015
Read Time: 1 min 30 sec
According to the Equipment Leasing and Finance Association, 70% of businesses leverage at least one form of financing to get the equipment...
What Good Is a Blog?
August 12, 2015
Read Time: 3 min 00 sec
Many dealers, busy, busy people that they are, question the need for a dealership blog. And it’s a good question...
Is Your Email Marketing Ready for Mobile?
July 22, 2015
Read Time: 1 min 30 sec
Not getting the results you’d hoped for from your latest email campaign? The reason could be that your emails aren’t...
Feature Financing in All of Your Sales Materials
July 2, 2015
Read Time: 0 MIN 30 SEC
Financing is one of the most powerful selling tools available, so it’s surprising that some businesses don’t feature it more...
Go Mobile or Go Home
June 18, 2015
Read Time: 1 min 30 sec
Not so long ago, customers didn't seem to mind waiting a few days to finalize the details of a sale – financing,...
How Much Should You Spend on Marketing?
May 28, 2015
Read Time: 2 min 30 sec
When businesses start, marketing is a primary activity. Then you get busy, which of course is the whole point and...
