Budget
Price Objections in the Equipment Sales Process
October 9, 2019
Read Time: 1 min 45 sec
How to overcome basic price objections when selling equipment. Imagine this scenario: you’ve spent a good deal of time establishing...
Solution Selling
July 11, 2019
Read Time: 2 min 15 sec
Solution selling is the art of solving customers’ problems by specifying and providing the perfect mix of equipment, services, consumables,...
Five Reasons to Diversify Your Equipment Financing Strategy Now
July 10, 2019
Read Time: 1 min 30 sec
Diversifying is generally a good thing when it comes to stocks. But what about business equipment financing? Does your business...
Affording the Upgrade?
July 10, 2019
Read Time: 2 min 00 sec
The commercial truck industry is requiring everyone to upgrade to more emissions-friendly engines. Many industries are upgrading equipment to include...
Now’s the Time to Get Your Business Ready for Summer
June 10, 2019
Read Time: 3 MIN 00 SEC
Ah, springtime. Sun, showers, the promise of May flowers. Birds chorusing until they’re hoarse, peacoats and polo shirts on the...
Cash Flow Conservation
May 21, 2019
Read Time: 3 MIN 00 SEC
Conserving cash is one of the most important aspects of running any business. Since cash is the most precious of...
The Equipment Purchase: Cash or Financing?
November 9, 2016
Read Time: 2 min 00 sec
For years, popular “money experts” have preached that you should “never buy with credit what you can buy with cash.”...
10 Tips for Better Business Mergers and Acquisitions
September 14, 2016
Read Time: 2 min 30 sec
Maybe you’re looking for a way to quickly make inroads into a different market. Maybe you’d like to diversify your...
Six Tips to Build Business Credit
July 21, 2016
Read Time: 2 min 00 sec
Credit is a funny thing. Or maybe not so much funny as titanically frustrating. If you really need credit, it’s...
10 Ways to Get More From a Trade Show Appearance
April 5, 2016
Read Time: 1 min 30 sec
What’s your take on trade shows? Some dealers think they’re a waste and avoid them entirely. Others question the value...
4 Benefits of Deferring Your Payments Until 2016
November 4, 2015
Read Time: 1 min 30 sec
Business owners are always on the lookout for anything that can help them strategically manage their budgets and control cash...
How Much Should You Spend on Marketing?
May 28, 2015
Read Time: 2 min 30 sec
When businesses start, marketing is a primary activity. Then you get busy, which of course is the whole point and...
