Feature Financing in All Your Sales Materials

  July 30, 2020

  Read Time: 00 MIN 45 SEC

Financing is one of the most powerful selling tools available, and that’s even more true in these uncertain times. So it’s surprising that some businesses don’t feature it more prominently in their sales materials. Especially when challenges to getting equipped are greater than ever, don’t limit a customer’s perceived buying power by mentioning financing only at the end of the sales process. Address affordability concerns right up front, throughout the sale, and across all your marketing channels. That way, your customers will be clear on the options available before they settle on solutions that may be unnecessarily limited by cash flow and budget concerns.

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