What Are Soft Costs and Why Do You Care?

So you’ve won the new bid or have the new production contract in place. Or maybe you made the decision to upgrade your IT infrastructure to create new efficiencies. Either way, equipment purchases that require a healthy chunk of capital

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2018-06-26T19:28:54+00:00 Categories: Blog Posts, Need Financing|Tags: , |

Can Cash for Equipment Slow Your Growth?

Did you know that small businesses are four times more likely to describe their business as “growing” if they finance equipment over paying cash? Here’s why:

Equipment depreciates, meaning that as it loses value you really have to ensure you

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Will Marketing and Sales Ever Close the Gap?

There’s a gap between marketing and sales.

Marketers complain about salespeople who don’t make effective use of the materials marketers work so hard to give them. They ask questions like, “Why did I spend all this time on a first-class

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2018-06-26T19:28:55+00:00 Categories: Blog Posts, Offer Financing|Tags: , |

The Undisputed Key to More Sales

If you make your equipment easier to pay for, more people will buy it.

The previous sentence is not a famous quote. It’s not a parable or the end of a tale spun by some unrealistic self-help book. It’s a

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2018-06-26T19:28:55+00:00 Categories: Blog Posts, Offer Financing, Sales Tools, Sell More|Tags: |

Financing a Solution Wins Over Selling Equipment

The competitive environment for manufacturers, vendors and dealers is increasingly intense. As such, companies are seeing more and more pressure on pricing and risk.

In every challenge, though, there is opportunity. Innovative thinkers are bringing new approaches to the market.

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