If you make your equipment easier to pay for, more people will buy it.
The previous sentence is not a famous quote. It’s not a parable or the end of a tale spun by some unrealistic self-help book. It’s a
The competitive environment for manufacturers, vendors and dealers is increasingly intense. As such, companies are seeing more and more pressure on pricing and risk.
In every challenge, though, there is opportunity. Innovative thinkers are bringing new approaches to the market.
78% of businesses look for financing when making commercial equipment purchases.
Zig Ziglar, the famous sales mentor and author, once said that if you want to sell more, “Talk about money first.”
You may think, “Of course you’d say that
“Cash flow is not just a thing. It’s the only thing.” – Principal of a $114 Million Office Products Dealer
Over time, you’ll hear finance companies speak ad nauseum of the importance of selling a payment for your equipment –