Marketing

Expert Insight

Are Marketing and Sales on the Same Page?

July 24, 2018
Read Time: 3 MIN 00 SEC

LEAF’s Michelle Speranza discusses aligning marketing and sales teams to drive revenue and position brands for long-term success.

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Blog Post

Should You Upgrade to Digital Signage?

August 18, 2016
Read Time: 3 min 00 sec

If you don’t already use digital signage in your business, you’ve probably thought about it. Then you checked the cost...

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Blog Post

Is Your Email Marketing Ready for Mobile?

July 22, 2015
Read Time: 1 min 30 sec

Not getting the results you’d hoped for from your latest email campaign? The reason could be that your emails aren’t...

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Blog Post

How Much Should You Spend on Marketing?

May 28, 2015
Read Time: 2 min 30 sec

When businesses start, marketing is a primary activity. Then you get busy, which of course is the whole point and...

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Whitepaper

The $16,000 Email Marketing Mistake

May 3, 2014
Read Time: 15 MIN 00 SEC

Email marketing is a powerful marketing strategy but if you don’t follow CAN-SPAM compliance, you could be faced with a...

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Blog Post

Old-School Marketing Reinvented

February 18, 2014
Read Time: 3 min 00 sec

It is often said that the best form of advertising is “word-of-mouth.” Going all the way back to the middle...

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Blog Post

Employee Brand Engagement

January 10, 2014
Read Time: 1 min 30 sec

Even though a company’s brand doesn’t appear as a line item on the balance sheet, it is arguably one of...

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