How do you begin your day? If you’re like a lot of dealers, you wake to a smartphone alarm at 6:00am or so. Then, inevitably, before anything else, your eyes are drawn to that little colored badge on your email app…and boom, you’re immediately caught up battling the dragons of the day. No wonder you’re tired, frustrated and anxious before you even hit the shower.
Financing is one of the most powerful selling tools available, so it’s surprising that some businesses don’t feature it more prominently in their sales materials. Don’t limit a customer’s perceived buying power by mentioning financing only at the end of the sales process. Get it out there early and often in all of your materials—